Monday, February 25, 2008

Visa soon to go public!


Visa has announced its plans top go public and this may well turn out to be the largest IPO offering by a card processor. This may not be the best of times to go public with the economy being as it is, but with Visa, its presence in the markets worldwide should increase the demand for Visa shares , if not by American consumers then by international ones.

Visa has made its plans and its announcement is bound to shake up the market a bit. Maybe, even a bit of the optimism that is reflected in the Visa’s offering could spill over onto the market at large and perhaps, that is a big perhaps, we may well see the Dollar do well in the coming days. Visa is planning to offer upwards of 400 million shares at the $30-$40 range with a neat option for the underwriters for some handy stock of the ‘Visa magic’.

At the moment, consumer confidence has hit some choppy waters and it is going to take something for the consumers to purchase the Visa shares. Even if the Visa IPO were to hit the low ranges, it could still surpass the target area left by its arch rival Mastercard a couple of years back when it went IPO. What is the outlook for investors as far as Visa goes? If the investors cop a loss on the Visa IPO, then in all probability the company would introduce ‘bonus shares’ to offset any loss that may have been incurred by an investor and also this way, the company can maintain customer confidence in the company. This seems to be the most popular route that is taken by IPO’s that end up getting priced lower as a result of economic pressures. All eyes are on the IPO especially to see who are going to be the underwriters on this one.

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